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Meet the Founder

The Inspiring Journey of Amruta Jalit

Natural Beauty Innovator

For over 15 years, Amruta Jalit dedicated her career to training professionals in the fast-paced world of IT. But behind the scenes, she was silently battling a personal struggle, severe hair fall, alopecia, and visible signs of balding. Conventional treatments and chemical-based products brought no relief. This deeply personal challenge became the turning point in her life.

Driven by a desire to find a real, lasting solution, not just for herself but for others facing similar issues, Amruta turned to traditional remedies and natural ingredients, drawing inspiration from age-old Indian hair care practices. What started as self-experimentation soon evolved into a passion project and eventually, a Rooted in age-old family traditions, these formulations have been trusted and used for years.”

In 2017, Amruta Jalit officially launched her line of hair and skincare products, committed to purity, sustainability, and real results. At the heart of this journey was the signature Pure lakdi ghana (wood-pressed) oil and a rich blend of natural herbs, which laid the foundation for a growing range of products, including the complete Hair Care Kit and the nourishing Hair Tonic.

Soon after, she developed a sulphate- and paraben-free shampoo, formulated specifically for those struggling with dandruff and hair fall, ensuring a gentle yet effective cleanse without harmful chemicals.

Today, Amruta Jalit’s brand offers a complete 5-product Hair Care Kit, a Pure, holistic solution designed to restore hair health, revive confidence, and honor traditional wellness.

“What began as a personal struggle became a purpose-driven mission. After eight years of rigorous research and study, this transformation from a corporate professional to a natural beauty innovator tells a story of hope, healing, and heartfelt creation.”With a vision to give others what she couldn’t find for herself, Amruta has brought a natural edge to modern cosmetics, blending science, tradition, and family values into every product.

Each Product is a promise, of quality, honesty, and care, from a woman who turned her struggle into a solution and sparked a movement toward mindful, effective self-care.

What Makes Us Different

At Amruta Jalit’s, we don’t chase trends, we preserve traditions.

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Handmade in Small Batches for freshness and potency

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Free from Sulfates, Parabens & Silicones

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Powered by Pure Herbs, Oils, and Natural Actives

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Crafted with Ethical, Sustainable Sourcing Practices